Resume

Performance Marketer / Digital Strategist.

Current Senior Manager, Global Orchestration at Essencemediacom, with experience across eCommerce, global media strategy, paid media, and regional growth.

Professional summary

Global digital media strategist specialising in turning complex campaigns into simple, measurable wins. Experienced in growing eCommerce revenue, orchestrating media across 10+ markets, and blending creativity with data to deliver results.

Experience highlights

  • Essencemediacom — Senior Manager, Global Orchestration: shaping global media strategy across 10+ markets in 4 regions, standardising campaign evaluation, facilitating cross-market collaboration, and streamlining asset delivery.
  • Essencemediacom — Senior eCommerce Planning Manager: led eCommerce paid media across Singapore, Malaysia, Indonesia, Vietnam, and Thailand, driving 90% revenue growth and 30% ROAS uplift on the same spend.
  • JOLT Digital — Digital Account Manager: managed media for global clients across 35+ markets, delivering 40% CPL improvement, 2× ROAS growth, and a dashboard that reduced reporting time by 50%.
  • Corsiva Lab — Digital Strategist Lead: scaled client base by 400% in two quarters, grew media revenue 5× in three quarters, and led a five-person team across search, social, and SEO.
  • TheLorry — Regional Digital Strategist: grew revenue and acquisition across Malaysia, Thailand, and Singapore while reducing CPA by 50% in Singapore and 30% in Thailand.
  • ebm-papst — Digital Marketing Executive: led SEA digital marketing and PR initiatives, drove a 50% QoQ lift in lead generation, and optimised the SEA website using Adobe Experience Manager.
  • Compex Systems — Digital Marketing Executive: elevated brand visibility, launched a Wiki CMS, achieved 50% YoY lead growth, and expanded developer and eCommerce engagement.

Core skills

Global media orchestration, eCommerce paid media, performance marketing, test-and-learn optimisation, stakeholder engagement, cross-market collaboration, digital transformation, SEM, display, social, video, budget management, ROI optimisation, team leadership, SOP development, dashboarding, and reporting.

Tools & certifications

CM360, DV360, Google Ads Search, Google Analytics, Meta Ads Manager, TikTok Ads, Shopee and Lazada Advertising, Adobe Experience Manager, and Meta Certified Digital Marketing Associate.

Education

  • Bachelor of Science in Marketing — Singapore University of Social Science
  • Diploma in Interactive Media Informatics — Temasek Polytechnic