Portfolio

Selected performance marketing and digital strategy wins.

Highlights across global orchestration, regional eCommerce, paid media optimisation, dashboards, and campaign growth.

Selected achievements

Led paid media across Singapore, Malaysia, Indonesia, Vietnam, and Thailand, driving 90% revenue growth and 30% ROAS uplift on the same spend.

Shaped global media strategy across 10+ markets in 4 regions, aligning budgets, frameworks, creative testing, and cross-market learning.

Managed media for brands including Kaspersky, ESSEC, Bausch & Lomb, GSK, Cricut, and Kyocera across 35+ markets.

Built a paid media dashboard that reduced reporting time by 50%.

Scaled client base by 400% in two quarters and grew media revenues 5× in three quarters.

Optimised $500K+ annual budgets, reducing CPA by 50% in Singapore and 30% in Thailand.

More detailed case studies can be added later with screenshots, context, media mix, challenges, and results.