About
A performance marketer with global and regional campaign experience.
I help teams turn complex digital media challenges into clear strategy, measurable execution, and market-ready learning loops.
About Won Hui Bo
I’m a performance marketer and digital strategist with experience across global media orchestration, regional eCommerce planning, paid media, SEM, social, video, reporting dashboards, and cross-market collaboration.
My work focuses on making budgets work harder, translating global strategies into local execution, and building scalable frameworks that help teams evaluate, learn, and improve campaigns faster.
Global orchestration
Shaping media strategy across 10+ markets and 4 regions with aligned frameworks and evaluation standards.
eCommerce performance
Driving growth across Shopee, Lazada, TikTok, Meta, and Google with conversion-focused planning.
Data-informed execution
Using dashboards, testing, reporting, and market learnings to improve results and reduce wasted effort.