Performance Marketing & Digital Strategy
Won Hui Bo — performance marketer and digital strategist.
Global digital media strategist specialising in turning complex campaigns into simple, measurable wins across eCommerce, paid media, and cross-market orchestration.
Media strategy that connects markets, budgets, and outcomes
Experience across global orchestration, regional eCommerce, performance marketing, SEM, social, video, dashboards, and stakeholder alignment.
+90% revenue growth
Grew SK-II eCommerce revenue while lifting ROAS by 30% on the same spend.
35+ markets
Managed paid media strategy and analysis for global clients across LATAM and Southeast Asia.
5× media revenue growth
Scaled Corsiva Lab media revenue within three quarters while leading a team across search, social, and SEO.